In the dynamic landscape of Australia’s electric vehicle market, a new price leader has emerged, setting the stage for an electrifying rivalry among entry-level electric cars. The GWM Ora, a compact and stylish hatchback, has now claimed the title of Australia’s cheapest electric vehicle, following the cessation of the spectacular discounts previously offered on the MG4. This development marks a significant shift in the market, providing consumers with a compelling new option as they navigate the evolving world of electric mobility.
The GWM Ora has been strategically priced to attract budget-conscious buyers, with the Standard Range model now available at a drive-away price of $33,990 and the Extended Range at $34,990. This pricing strategy has placed the Ora in a competitive position, especially after the MG4, which enjoyed a significant sales boost due to its earlier discounting, saw its promotional offers end. The MG4, once a market leader in sales with its aggressive pricing, now sees its entry-level model, the Excite 51, priced at $34,990 drive-away, slightly above the Ora’s new benchmark.
The GWM Ora’s design borrows cues from the iconic Mini, featuring distinctive headlights, wheel arches, and a two-tone roof, which adds a touch of sophistication to its compact silhouette. Inside, the Ora offers a surprisingly spacious interior for its size, with ample legroom and headroom, making it a practical choice for city dwellers and small families alike. It lacks rear air vents, but the cabin feels upmarket, thanks to its quality materials and thoughtful design touches.
Performance-wise, the Ora balances economy with functionality. The Standard Range model comes equipped with a 48kWh battery, offering a respectable 310km of range under WLTP testing. The Extended Range variant steps this up to a 63kWh battery, pushing the range to 420km, making it a viable option for those needing more distance between charges. Both models are powered by a single electric motor, driving the front wheels, which is sufficient for urban and suburban driving, though it lacks the sportiness of some higher-end EVs.
The market’s response to the Ora has been mixed. While it hasn’t matched the sales figures of the MG4 or BYD Dolphin, with only 1225 units sold last year compared to the MG4’s 6834 and Dolphin’s 2116, its new pricing strategy is poised to change that narrative. This adjustment comes at a time when consumer interest in electric vehicles is growing, fueled by environmental concerns and rising fuel costs, yet still hindered by range anxiety and the initial purchase price.
The end of MG4’s discounting has left a gap in the market for a budget-friendly EV. Previously, MG had undercut rivals with prices that made electric mobility accessible to a broader audience. Now, with the GWM Ora stepping into this role, buyers have a clear alternative, especially with incentives like the free wall-mounted charging station offered for a limited time to sweeten the deal.
However, the Ora isn’t alone in this price war. The BYD Dolphin, another contender for Australia’s cheapest EV, also provides stiff competition with its pricing strategy, though it adds on-road costs to its base price. This pricing nuance can significantly affect consumer choices, particularly when comparing drive-away prices.
In terms of technology and features, the Ora doesn’t lag behind. It includes modern amenities like a 360-degree camera, smart key entry, and a dual-screen interface with Apple CarPlay and Android Auto support. However, some compromises are evident, such as the absence of a rear windscreen wiper or digital radio, which might not be deal-breakers but are worth noting for prospective buyers.
As the electric vehicle landscape continues to evolve in Australia, the GWM Ora’s new role as the price leader is not just about affordability but also about accessibility to electric mobility. It represents a shift where electric cars are becoming viable options not just for the affluent but for the average Australian looking to make a transition to more sustainable transport options.
FAQs
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What is the cheapest electric vehicle in Australia now?
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The GWM Ora Standard Range, at $33,990 drive-away, holds the title for Australia’s cheapest new electric vehicle.
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How does the range of the GWM Ora compare to its competitors?
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The Ora Standard Range offers 310km, while the Extended Range provides 420km. This is competitive but varies when compared directly with models like the MG4 or BYD Dolphin.
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Is the GWM Ora suitable for families?
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Yes, with its spacious interior for a compact car, it can comfortably seat five, though it might be less ideal for those needing extensive cargo space or rear passenger amenities like air vents.
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